Businesses rely on advertising and promotions to get their brand in front of the right audience, at the right time. It’s always been that way. What’s changed is the exponential growth in ad messaging, marketing platforms and promotional methods, which have made it more difficult than ever to break through the noise and connect with consumers.
As a result, companies these days rely on a wide range of advertising opportunities (exhibitions, seminars, trade shows, etc.) and employ a mix of display products in the hope of generating publicity for their brand.
Roll-up banner stands, also called retractable banner stands, are a popular advertising option today as they offer multiple benefits and convenient features. Portability, for one: they can be placed just about anywhere, and the graphic can be pulled out easily for instant setup. They’re also easy to carry and have proven to be a great way to advertise, as they grab public attention when used properly.
Without further ado, here are just some of the advantages of Roll-up banner stands and ways they can support your marketing efforts:
Thanks to their clever construction, roll-up banner stands take almost no time at all to set up and are lightweight. With the notoriously hectic atmosphere of trade shows and exhibitions, every second is precious. So it can only help to have a quick and painless assembly process. In most cases assembly itself involves only a few easy steps and parts that come with the product. The banner is simply pulled up and fixed in place, and you’re ready for business. Moreover, no specialized labour is required for setup or take-down.
Since the design of the roll-up banner is lightweight and compact, it’s easy to carry and incredibly user-friendly. Transportation and storage is hassle-free—another bonus for those attending lots of tradeshows or exhibits. It can be stored in the sleek and slender carrying case it comes in whenever it’s not on display. The carrying case not only keeps it safe but also maintenance free.
Good return on investment
Not only are these Roll-up banner stands a creative way to advertise but also durable and convenient. These advantages make roll-up banner stands a good long-term investment, especially if you choose a quality manufacturer. As an added benefit, they’re virtually maintenance free and there’s no extra cost for setup, take-down or transportation. And with a budget-friendly price tag, they can help your business’s marketing dollar go further, without compromising on impact.
Speaking of value, roll-up banner stands are versatile marketing products that can be used in a variety of settings. They can work well in indoor as well as outdoor environments without hassle (just make sure you get an appropriate model for your needs). In fact, roll-up banner stands have proven popular at everything from conferences and tradeshows, to malls and independent retailers.
Variety of options
You might dismiss roll-up banner stands as too small for your marketing needs, but keep in mind that they come in a variety of dimensions. Choose a size that works in tandem with your other marketing materials (if you’ve got a trade show booth, for example) and that’s well suited to the banner’s design. You can also choose from multiple materials, but one of the most common is vinyl due to its durability and cost efficiency.
When it comes to the design of your banner, consider the environment and how your audience will encounter it. For example, if they’ll be walking by quickly, opt for simplicity even if it means sacrificing creativity. Remember that your goal is to build brand awareness; if people don’t have time to process your banner, they’re not going to remember your brand, no matter how clever.
Simple and comprehensive
The beauty of roll-up banner stands is their simplicity. They can convey your brand message without extensive setup or cost, yet they’re versatile enough to let you put your creativity on display.
The cost-effectiveness, portability, return on investment and flexibility of roll-up banner stands makes them a popular advertising choice for many businesses and marketing professionals.