Microsoft has obtained gaming startup PlayFab for an undisclosed sum and will incorporate its services into Azure platform to help programmers build better games.

Microsoft. Reuters.Microsoft. Reuters.

PlayFab forces over 1,200 live matches also has served over 700 million gamers.

“Collectively, Azure and PlayFab will further unlock the power of this intelligent cloud to the gaming business, allowing game developers and delighting players around the globe,” Kareem Choudhry, Corporate Vice President of gaming at Microsoft, said in a blog post.

PlayFab technology has been used by entertainment companies like Disney, NBC Universal, Wizards of the Coast, Nickelodeon, Bandai Namco, Rovio and Capcom.

“Our system of scalable game solutions, sport analytics, and LiveOps tools are helping more than 3,000 studios advancement from sending static software to creating games that scale gracefully and evolve over the years with fresh articles, live events, and frequent updates,” PlayFab CEO James Gwertzman stated in a post.

PlayFab claims to process over 1.5 billion transactions a day, almost 20,000 transactions a second.

“Microsoft, with its profound expertise in cloud and gaming computing, is a perfect house for PlayFab as we expand our platform and features,” Athe company stated.

“Microsoft’s global existence and world class Microsoft Azure server infrastructure complement PlayFab’s solutions, making it simpler for studios to concentrate on building great games instead of back end technologies,” it added.

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