One of the things you can do to boost your craft business is participate in craft-related affiliate programs or run your own. Not sure what an affiliate program is? Well let’s explain.
Although affiliate programs really came into being with the internet, they are based on a common business principle that has been used for centuries. If I help sell your craft for you, you pay me a percentage of the profit margin. It’s how most high street stores work. When you buy a tin of beans, some of the money goes to the store and some to the people who put the beans in the tin!
Affiliate programs work pretty much the same way. Except nobody gets paid until a sale is made. OK, but what good is this to your craft business?
There are two ways to look at it. If you have a website or blog you might be able to find complimentary products to your own that have an affiliate program. For example, let’s say that you sell hand-made candles. You might be able to find someone who made soap who runs an affiliate program. If you help sell those soaps you get a cut. It does your business no harm, but your customers might also be interested in that product.
In reality, all you do is add some code and a graphic to your craft blog or website. That code tells the vendor who sent the customer and if they buy something, you get the credit.
It’s a win-win situation. You can sell soap to compliment your candles but you don’t have to pay out for any stock, or store it, or handle deliveries. The person running the affiliate program does that for you. From their point of view, you’re out there selling for them but they don’t have to pay you a salary, you get paid when a sale is made.
Is it worth the effort? Well if your craft business can find another compatible one, why not? It’s a “reward for effort” kind of business but in the main, your effort is little more than drawing people to your craft site – something you would be trying to do anyway. It can add a valuable extra income stream to your craft business. Indeed some crafts people make a full-time living out of affiliate compensation alone.
Next time we’ll look at this from the other side. How you can profit from adding an affiliate program to your craft business.

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I am 28 years married man who tries to enjoy own life.I love to take seriously health and relationship.I also love to write a blog for my readers to give them my idea. Another part of my life is technology which is very important in my life and enjoy the technical world.


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