Apple is about to jump into the high-end, noise-cancelling audio marketplace with its own pair of wireless, over-ear cans
Tech giant Apple is planning to enter the high-end headset market with its own set of cans. The company is actively working on creating cans in a circumaural form factor. Circumaural headphones cover the ear, but don’t rest on them. As previously reported, KGI Securities analyst Ming-Chi Kuo believes that the company is likely to launch the cans at the fourth quarter of the year. We can presume that Apple can launch them alongside the next generation of iPhones at the iPhone launch event later this year.
Bloomberg has confirmed the earlier accounts. One thing to note here is that the company has seemingly been confronting issues with the design of the cans, which is very likely to push the release date.
It is uncertain what new technologies the company may add to the cans, but as pointed out in the report, Apple may incorporate its W1 Bluetooth pairing processor and Actual Adaptive sound Cancelling technologies that Beats added in its Studio 3 wireless over-ear headphones. The benefit of Pure Adaptive Noise Cancelling technology is that it checks the fit of the headphones to correct the noise leakage that is brought on by different ear contours, head movement, glasses the consumer may wear along with also the hair of the user as well as blocking ambient noise.
The report also adds that the company was functioning ‘on-and-off’ about the cans “over the last year” but it is still likely that Apple may redesign the headset prior to the launching or even cancel the entire plan. There are not any details about the expected pricing of the cans. However, MacRumors theorized that when Apple sticks with its current pricing strategy, as it did with the HomePod, the cans might wind up as more expensive than its closest rivals.