Airtel has gradually increased the information limitation for its Rs. 349 and Rs. 549 plans, suggesting that the tariff war involving Jio and the incumbents won’t be letting up anytime soon. The revised Airtel plans now offer 500MB more information daily to consumers, along with other freebies. With this update to the programs, the operator is currently in a better position to compete with all the corresponding Jio plans in terms of information allocation. While Vodafone and Thought are yet to upgrade their own strategies with similar daily data limit, it won’t be long until they revise their various plans also, if the trends seen in the last few months are anything to go by.

The Rs. 349 Airtel program was launched in September and initially came with 1GB daily information allocation, together with unlimited local and STD calls and 100 SMSes per day and validity of 28 days. The daily data limitation was increased to 1.5GB at November, approximately two weeks following Jio upgraded its plans. 349 plan features 2GB data each day, thus giving consumers a total of 56GB information in the validity period. Additionally, users may get free outgoing calls on roaming with this bunch today. In comparison, the Jio Rs. 309 program offers 49GB information at 1GB daily and 49-day validity, along with complimentary calls, 3,000 SMSes, roaming outgoing calls, and accessibility to Jio apps.

Similarly, the Rs. 549 plan by Airtel had 2.5GB daily information limit till recently, but will now provide consumers 3GB information daily. In addition to this, users will get unlimited local and STD calls and 100 SMSes, and free outgoing calls on roaming. With validity of 28 days, it provides Airtel subscribers with a total of 84GB data. Jio, by comparison, offers 1GB data every day and additional coupons at Rs. 509, but with validity of 49 days.

On the Airtel website and program, the Rs. 549 plans continue to be listed with the previous data allocation, but when you add them to the cart, they reveal the new data limits of 2GB per day and 3GB per day, respectively.

Back in November, Vodafone and Idea had updated their Rs. 348 and Rs. 347 intends to match Airtel’s 1.5GB daily information limitation. Another similar transfer can be expected from them this time around as well because in the aftermath of information democratisation over the last year, operators are quick to supply more data at cheaper prices so as to retain subscribers.

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